## The home page sells the Agent Behaviour Policy, and holds no price

The [synthetic-user study](synthetic-users.html) found that the home page never said what the product
was called. This is the answer to it, measured against the same numbers so the two can be compared.

| | before | after |
|---|---|---|
| where *Agent Behaviour Policy* first appears | character 5,387 of 9,270 | **character 283 of 9,545** |
| insurance-register words above the fold | 10 | 6 |
| a price above the fold | £5 | **none** |
| the audience cards, desktop | screen 3.1 | **screen 1.0** |
| the audience cards, on a phone | screen 5.9 | **screen 2.0** |

**The vision is where it was.** *Make your agents insurable* is still the headline, and the sub now
turns immediately: *that is the destination, and you cannot insure what nobody can describe — so the
thing we make and sell today is an Agent Behaviour Policy.* The hero card is captioned **Agent
Behaviour Policy · template** rather than *A real policy*, which was the phrase two readers took for
an insurance policy.

**Two new sections, and they are the page now.** [What an Agent Behaviour Policy
is](index.html#what) — the four objects with the verb on each, and the note that it carries no score.
[What it delivers](index.html#deliver) — a vault rather than a PDF: the files your agent reads, the
policy and its workings, a mandate you correct, and a licence to operate that ships unissued.

**[How to get one](index.html#buy) puts the free line first.** Fifteen shapes published in full with
read keys, then the four levels, each linking to the store. What the paid levels add is a commercial
licence over the same material and, at the top two, a named professional doing the correction.

**This site no longer holds a price, anywhere.** The store [published the
boundary](https://store.sgit.ai/boundary/) on 16 September: the store owns the cart, the order
reference, the prices and the page after payment; riskmandate.ai owns the shapes, the policies, the
vaults and the explanation, and never runs a cart, holds a price or issues an order reference. Every
price on this site is gone, and the pages that named a level by its price now name it by its level.

**A correction that came with it.** The entry level is **£10** and this site was saying £5 in six
places, including a generator that wrote it onto eighteen vault pages. That was true when it was
written and stopped being true. It is fixed at source. The one £5 that stays is on [the brief
register](briefs.html), where it is a dated record of what the store's prices were on 15 September
and changing it would be rewriting history rather than correcting it.

**Moved rather than deleted:** *Two things changed, and neither of them was us* — the 2026 exclusion
and the regulator's assignment of responsibility — is now on [the insurance page](insurance.html),
where the rest of that argument already lives. Two personas skipped it on the home page, and both
said why: it is an insurance argument and they had not come about insurance. It is two screens
shorter here and in the right place there.