Synthetic users, five people who do not exist, shopping
Five invented buyers walked through store.sgit.ai one screenshot at a time, asked what they made of each screen and interviewed at the end: 43 screenshots, 15 questions the site did not answer, 10 confusions and 18 findings, three of them costing a sale, four already fixed and kept rather than deleted.
Page: https://sgit.ai/demos/vaults/synthetic-users/index.html↗