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Reading room · store.sgit.ai

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You are a startup, and diligence is coming

A founder who will be asked these questions by somebody else, and would rather see the answers first.

You arrive asking: “What is diligence going to find before it finds it?”

Nothing on the offer list was built pointing this way. Everything below was built for one of the other two buyers and is run in the opposite direction. There is no seventh product behind this page.

What the market looks like here

Two funded incumbents, a free tier beneath them, and both already publish the answer. Selling a founder a posture document is selling into a commoditised tier — so that is not what is here. The unoccupied offer is the reverse one: the same components, pointed the other way.

What you are actually buying

The investor's review, run early, and run for you. There is no separate product behind that sentence: you buy tier 3 or tier 4 and say which direction you want it run in.

The offers you are shown

What you are not buying


This document is released under the Creative Commons Attribution 4.0 International licence (CC BY 4.0).