The plan in one page

Six things to know

The stack

The architecture

Four parts, and only the first is new. It is how the author's own sites are built.

The architecture: customer and operator chat with the agent, the agent commits to one public repository per customer, GitHub Pages deploys on push.
The whole stack. Only the first box is new.

How it runs

The workflow

Setup once, in about three days. Then the change loop, for as long as the customer has a website.

Setup over three days, then the change loop: the customer asks, the agent reads the playbook, content goes live and structure goes to preview, the customer sees it, one line in the change log.
Setup once. Then the change loop, forever.
WhenStepWhat happens

The change loop

Three things, priced three ways

What you sell

Setup once, for the expert's time. Maintenance monthly, for keeping it working. Bigger changes priced when they happen. Every number is a starting hypothesis for a UK operator in 2026.

Setup · oncePriceWhat is in it
Maintenance · monthlyPriceWhat is in it
On demandPrice

The money

The business model

The cost side is nearly empty, so the business is entirely about how many customers one operator can keep genuinely happy. Move the sliders.

Three things sold three ways, the cost side per customer, and one operator's monthly contribution at 20, 50 and 80 customers.
Three things sold three ways, and one operator's year.
CostPer customer, per monthNotes

One operator, your numbers

ScenarioCustomersSetups / monthChanges / monthRevenue / monthContribution / monthAnnual

Finding the first fifty

Go-to-market

The offer that converts: ship it, give it away briefly, take it away

AgainstTheir positionOurs
Channels

    Execution

    The first ninety days

    One operator, no money raised, a laptop and an agent seat.

    For an investor

    Why invest in a business that does not need it

    What to ask for at day ninety

      Stated plainly

      The risks

      RiskWhat to do

      What the sites look like

      Mock-ups

      Three invented customers and the operator's own sales site, each a standalone page in this vault. Every customer site carries a "changed by the webmaster" strip near the top, because a site that gets changed is the product.

      The plan as documents

      Read it in full

      The same plan in prose, one document per section, plus the prototypes that are enough to run the first customer.