[Index](00-START-HERE.md) · [Next →](01-the-idea.md)

# Agent as Webmaster, in one page

**The business.** Give small businesses a website they can actually change, by making an AI agent the webmaster. The customer talks; the agent edits; GitHub Pages publishes. You charge once to set it up and a small amount a month to keep it working, and you charge for the changes that take an expert's time.

**Why now.** Claude and ChatGPT are more than capable of maintaining a small website end to end: writing the pages, editing the content, fixing the layout, pushing the commit. That was not true two years ago. Most small-business websites are still glorified brochures because changing them needed a developer or a template tool that fights you. The agent removes both.

**The architecture, in one line.** A chat session (Claude or ChatGPT) with access to one public GitHub repository, which deploys to GitHub Pages on every push, with a preview branch for changes the customer wants to see first. That is the whole stack. It is how the author's own sites are built.

**What you sell.**

| | Price (starting hypothesis) | What it is |
|---|---|---|
| Setup | £300 to £1,200 | A call to agree what they want, their materials, and a live site within days. You charge for the expert's time to set it up and customise it. |
| Maintenance | £50 / £100 / £200 a month | Bronze, silver, gold. You keep the site working, watch it, make the small tweaks, and stop them blowing it up. This is rent that is earned, because you are doing the work. |
| On demand | per change, or per token | Larger changes, new sections, campaigns. Priced by the interaction, not by the month. |

**The numbers.** The infrastructure costs almost nothing: GitHub Pages is free for public repositories, the agent's tokens for a change are pence, and the operator's own agent seat is a flat monthly fee. The cost is the operator's time, so the business is about how many customers one person can keep happy. Fifty customers at an average of £90 a month is £4,500 of monthly recurring revenue before a single setup fee. The plan shows three scenarios.

**Who it is for.** Anyone who wants to run a small, focused, profitable service business and is comfortable directing an agent. You do not need to be a developer. You need to be good at understanding what a customer wants and at telling an agent precisely.

**Why the plan is public.** Because the technology is not the moat, and a plan that only one company can follow is not a plan. Take it.

## Reading order

1. [The idea](01-the-idea.md)
2. [The architecture](02-architecture.md)
3. [The workflow](03-the-workflow.md)
4. [What you sell](04-what-you-sell.md)
5. [The business model](05-business-model.md)
6. [Go-to-market](06-go-to-market.md)
7. [The first ninety days](07-execution.md)
8. [Why invest](08-why-invest.md)
9. [The risks](09-risks.md)
10. [Why it is open](10-open-source.md)

Then the [mock-ups](../mockups/README.md) and the [prototypes](../prototypes/README.md).