# Who buys, and when

The X-ray sells at a moment: a decision is coming, and somebody wants to walk into it with a picture rather than a feeling.

| Buyer | The moment | Usual level |
|---|---|---|
| **Owner or managing director** of a company with 10 to 250 people | "Busier than ever and making less money." A board meeting, a bank review, a bad quarter. | Standard |
| **New managing director or CEO** | The first ninety days: what did I inherit? | Tailored |
| **Chair or non-executive director** | Before a board meeting, a second view on what the pack leaves out. | Standard |
| **Fractional CFO or finance director** | A new client: the first week's reading done in a day. | Partner licence |
| **Accountant or business adviser** | Year end, when the documents are already in hand, as an add-on to the accounts. | Partner licence |
| **Investor or acquirer** | A first look before paying for full due diligence. | Tailored |
| **Business owner preparing to sell** | Seeing what a buyer will see, first. | Tailored |
| **Charity trustees** | A trustee board with a treasurer and not much else. | Standard, with a sector pack |

## Who does not buy

- **Large companies with a finance team and a BI platform.** They already have the numbers joined up; they lack other things.
- **Anyone who wants the X-ray to connect to their systems.** Not in this plan. A later phase could, if the demand is there.
- **Anyone who cannot share documents at all.** They can buy the kit and run it themselves, with nothing leaving their own account.