# Go to market

## The first ten customers

1. **Three free X-rays** for companies the founder knows, in exchange for permission to describe what was found, without their name or their numbers. Measure the hours.
2. **Seven paid Standard X-rays at £500**, sold one conversation at a time: "Send me the documents you would take to your next board meeting. In five days you will have a one-page pack and a list of what they say that you have not noticed."
3. **One Tailored X-ray** for a new managing director in their first ninety days.

## The free thing that opens the door

This vault. An invented company, X-rayed end to end, with every finding tied to its evidence and a script that re-runs the arithmetic. It shows the discipline better than any description of it.

## Channels, in order

1. **Accountants and fractional finance directors.** They hold the documents and see the need. The partner licence turns one relationship into many X-rays.
2. **Chairs and non-executive directors.** They buy for the board they sit on.
3. **Business networks and events** where owners of companies with 10 to 250 people gather: local chambers, sector associations, peer groups.
4. **Content from the sample.** "Fourteen things the documents said that the board did not know", with the invented company. Each finding is a post.

## Next to RiskMandate and the Risk Acceptance Office

An X-ray finds risks the business has not written down: a customer at 31%, a single bank administrator, staff using AI tools under no rule. Where the customer wants to act on them, the natural next steps are published beside this plan: RiskMandate.ai for the AI tools an organisation runs, and the Risk Acceptance Office plan for holding each material risk with a named owner and an interval. The X-ray is often the first time those risks are written down at all.