# 6. Go-to-market

## The opening question

*Do you know what your agents did?* It is short, it is fair, and most people who have switched on a connector cannot answer it. Follow it with facts, not fear: the Gmail API documents its delete as permanent, Undo Send does not exist in the API, a moved calendar event has no undo for the user. `02-the-facts.md` is the leave-behind.

## The free thing that opens the door

**An irreversibility map.** For a prospect's connected agents, list the scopes granted and, for each one, which actions it allows that the platform cannot undo. It takes an hour, it needs no access to content, and it is usually the first time anyone has written the list down. It turns *"we should look at agent risk"* into a named list that somebody has to own.

## Who buys first

| Buyer | Why they care | What they buy |
|---|---|---|
| **Managed service providers** who roll out assistants and connectors for small businesses | They get the call when an agent does something odd, and today they have nothing to show the client. | The Journal or Twin tier across their client base, resold. |
| **CISOs and heads of IT** approving agent deployments | They are asked to sign off something they cannot inspect. | A connector review and the Twin tier for the first deployment. |
| **Insurers and brokers** writing cover for AI-assisted operations | A twin is evidence of controls, and a replay is evidence after an incident. | Assured, as a condition or a discount. The RiskMandate.ai licence-to-operate model is built for this conversation. |
| **Agent platform vendors** | Their customers ask the same question. | An OEM licence for the capture and replay. |

## Channels

- **The article.** A first-person piece on sgit.ai makes the case in public; link it everywhere.
- **The replay.** The app in this vault is a demo that needs no login. Send the read key.
- **Design partners.** Five organisations, free for three months, in exchange for real sessions and permission to publish anonymised findings.
- **MSP partnerships.** Revenue share of 20 to 30 per cent for providers who resell.

## What not to do

- Do not sell fear. Every claim must be a documented platform behaviour with a link.
- Do not claim completeness in agent-reported mode.
- Do not position it as a backup product. Customers who need backup need a backup product as well.