# 8. Why invest

- **The need is documented, not invented.** The platforms themselves document which actions cannot be undone. Every organisation that switches on a connector inherits that list, and almost none has written it down.
- **Adoption drives revenue.** Pricing per agent means revenue grows as customers deploy more agents, which is the direction every assistant vendor is pushing.
- **It is evidence, and evidence has buyers beyond IT.** Insurers, auditors and boards need the same records; the Assured tier and the RiskMandate.ai behaviour-policy work are built for that conversation.
- **Low technical risk.** The substrate exists: append lanes, client-side encryption, vault apps that rebuild views, and a working replay on invented data. The work is integration, per-connector views and selling.
- **Open by construction.** The plan, the format and the reference replay are public, so customers are not locked in, and the company competes on running it well.

## What an investor should ask

- How complete is capture in each mode, and how does the evidence pack say so?
- What happens when a platform changes its API?
- Who holds the keys, and what does the customer's security team need to see?
- How much support does each tier really take?

`09-risks.md` answers each of these as far as a plan can.