# 2. Phases

## Phase 1: capture

At the end of the lesson, the coach records a voice memo: what they worked on, what they saw, three things for the next games, drills, and the plan for next time. An agent turns it into a lesson note and a player view, and it goes into the player's data vault. The player reads it on their phone.

**Done when** ten coaches have done it for a month without being chased, and their players read the notes.

**Why it matters on its own.** Even if nothing else is built, this changes both sides. The player takes three written points into the next game. The coach starts to think more strategically, because what they say is kept and will be read.

## Phase 2: the player writes back

After a game, the player adds match notes: the score, what went well, what did not. Short clips can be added too, and the coach can add clips from the lesson. The next lesson starts from a briefing that folds it together.

**Done when** the briefing regularly contains something from a match that the coach would not otherwise have known.

## Phase 3: many coaches, one record

The record belongs to the player. A player who takes lessons from several coaches, or while travelling, gives each coach a read key and a write-only lane. Every coach sees every other coach's view; none can change it.

**Done when** a player takes a lesson from a coach who has never met them, and the coach says the briefing saved them the first part of the lesson.

## Phase 4: new revenue for coaches

Remote video reviews, drill plans, follow-ups after big matches, short content, and direct relationships with players who move away or recommend them to friends. All paid on demand.

**Done when** a coach earns from a player who was not on court with them that week.