# 6. Go-to-market

## Start with coaches, not clubs

The coach is the person whose knowledge is being lost and whose income can grow. Start with five coaches who already care about their students' progress, give them phase one for free for a month, and watch whether they keep doing it without being asked.

## Start with the founder's own lessons

The founder plays padel several times a week and takes lessons from several coaches. The founder's own padel vault is the first place to run phase one for real, before asking anybody else to.

## Then clubs

Once coaches are using it, the club conversation changes. A club that offers notes on every lesson gives its coaches a reason to stay and its players a reason to book again. Clubs own the booking and the pipeline, and take a fair share of each lesson for it; this plan should make them richer, not route around them.

## The honest tension with clubs

Phase four includes direct relationships between coaches and players: remote reviews, and players who move or recommend a coach to friends. Some clubs will see that as leakage. The answer is to offer clubs a share of remote services sold to their members, and to be clear that the record belongs to the player either way.

## Channels

- Padel communities and club WhatsApp groups, with the demo's player record as the thing to open.
- Coach education, where new coaches learn to run lessons.
- Travelling players, who feel the "every coach starts from zero" problem most.