Simon Sinek — the golden circle
Source: https://influences.sgit.ai/register/sinek-golden-circle/index.html↗ · markdown twin of the entry page.
An influence on Dinis Cruz — one of 25 entries in his register.
- tier stated — on Dinis Cruz's list, thin or absent in the corpus, awaiting his briefing document
- kind framework
- status stub — blocks 1 and 3, plus the research plan — awaiting Dinis Cruz's briefing document
- briefing requested
Why → How → What. On Dinis Cruz's list, with no corpus trace — and with one piece of circumstantial evidence that is either supporting or embarrassing, depending on the answer.
Block 1 — The anchor
Start With Why — the book (2009) or the TED talk (2009) — Simon Sinek
Anchor not confirmed — the talk and the book land differently, and which one did the work matters. N3 ↗.
Linked, never rehosted.
Block 2 — In his own words
The circumstantial evidence: this site network is organised why-first. Every site opens on the argument for its own existence before describing what it contains, and every commissioning brief in the network states a thesis before a scope. That is either the golden circle applied, or it is a house style that arrived some other way and now looks like it.
Only Dinis Cruz can settle that, and the site should not settle it for him. It is a good illustration of the general problem this register has: a pattern you can see is not evidence of the influence you expect to have caused it.
Block 3 — The principle
Purpose before mechanism: say why this exists before saying what it does, because the why is what people can act on.
Block 7 — The wider library
- How great leaders inspire action (TED, 2009) — the talk; eighteen minutes and the whole idea https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action ↗
- Start With Why (2009) — the book-length version
- The Infinite Game (2019) — the later argument, and closer to what a long-lived open-source project actually faces
Awaiting the briefing document
Named by Dinis Cruz; nothing in the corpus names Sinek or the golden circle. The why-first structure of the network is a resemblance, not a citation, and this entry keeps the two apart.
Research plan. Confirm the anchor in N3 ↗. Then check Dinis Cruz's conference decks and talks for explicit why-first framing — a deck that opens on purpose is weak evidence, a deck that names the golden circle is strong. A boundary note: the golden circle is a registered trademark in some uses. A redrawn figure for commentary is fine; it must never become this site's branding. The infographic rules ↗.
The corpus evidence
None. This influence is on Dinis Cruz's own list and the corpus scan found nothing to attach to it — which is the definition of the STATED tier.
CC BY 4.0 — Dinis Cruz, with AI co-authorship (Claude, Anthropic). The anchor work belongs to its author and is linked, not licensed here.