The home page sells the Agent Behaviour Policy, and holds no price
The synthetic-user study↗ found that the home page never said what the product was called. This is the answer to it, measured against the same numbers so the two can be compared.
| before | after | |
|---|---|---|
| where Agent Behaviour Policy first appears | character 5,387 of 9,270 | character 283 of 9,545 |
| insurance-register words above the fold | 10 | 6 |
| a price above the fold | £5 | none |
| the audience cards, desktop | screen 3.1 | screen 1.0 |
| the audience cards, on a phone | screen 5.9 | screen 2.0 |
The vision is where it was. Make your agents insurable is still the headline, and the sub now turns immediately: that is the destination, and you cannot insure what nobody can describe — so the thing we make and sell today is an Agent Behaviour Policy. The hero card is captioned Agent Behaviour Policy · template rather than A real policy, which was the phrase two readers took for an insurance policy.
Two new sections, and they are the page now. What an Agent Behaviour Policy is↗ — the four objects with the verb on each, and the note that it carries no score. What it delivers↗ — a vault rather than a PDF: the files your agent reads, the policy and its workings, a mandate you correct, and a licence to operate that ships unissued.
How to get one↗ puts the free line first. Fifteen shapes published in full with read keys, then the four levels, each linking to the store. What the paid levels add is a commercial licence over the same material and, at the top two, a named professional doing the correction.
This site no longer holds a price, anywhere. The store published the boundary↗ on 16 September: the store owns the cart, the order reference, the prices and the page after payment; riskmandate.ai owns the shapes, the policies, the vaults and the explanation, and never runs a cart, holds a price or issues an order reference. Every price on this site is gone, and the pages that named a level by its price now name it by its level.
A correction that came with it. The entry level is £10 and this site was saying £5 in six places, including a generator that wrote it onto eighteen vault pages. That was true when it was written and stopped being true. It is fixed at source. The one £5 that stays is on the brief register↗, where it is a dated record of what the store's prices were on 15 September and changing it would be rewriting history rather than correcting it.
Moved rather than deleted: Two things changed, and neither of them was us — the 2026 exclusion and the regulator's assignment of responsibility — is now on the insurance page↗, where the rest of that argument already lives. Two personas skipped it on the home page, and both said why: it is an insurance argument and they had not come about insurance. It is two screens shorter here and in the right place there.