Go to market

The first ten customers

1. Three free X-rays for companies the founder knows, in exchange for permission to describe what was found, without their name or their numbers. Measure the hours.
2. Seven paid Standard X-rays at £500, sold one conversation at a time: "Send me the documents you would take to your next board meeting. In five days you will have a one-page pack and a list of what they say that you have not noticed."
3. One Tailored X-ray for a new managing director in their first ninety days.

The free thing that opens the door

This vault. An invented company, X-rayed end to end, with every finding tied to its evidence and a script that re-runs the arithmetic. It shows the discipline better than any description of it.

Channels, in order

1. Accountants and fractional finance directors. They hold the documents and see the need. The partner licence turns one relationship into many X-rays.
2. Chairs and non-executive directors. They buy for the board they sit on.
3. Business networks and events where owners of companies with 10 to 250 people gather: local chambers, sector associations, peer groups.
4. Content from the sample. "Fourteen things the documents said that the board did not know", with the invented company. Each finding is a post.

Next to RiskMandate and the Risk Acceptance Office

An X-ray finds risks the business has not written down: a customer at 31%, a single bank administrator, staff using AI tools under no rule. Where the customer wants to act on them, the natural next steps are published beside this plan: RiskMandate.ai for the AI tools an organisation runs, and the Risk Acceptance Office plan for holding each material risk with a named owner and an interval. The X-ray is often the first time those risks are written down at all.