7. The first ninety days

Weeks 1 to 3: phase one, by hand

• The founder runs phase one on the founder's own lessons, with coaches already known.
• Tune prototypes/coach-memo-prompt.md until coaches say the note is what they meant.
• Measure: how long the memo takes, how often the player reads the note, whether the next lesson starts faster.

Weeks 4 to 8: five coaches, twenty players

• Five coaches, four players each, free for the period.
• One data vault per player, one read key and one lane per coach, one shared app vault.
• Add match notes from week six.

Weeks 9 to 13: the first money

• Offer credits to the players, and remote reviews through the coaches.
• Talk to two clubs, with numbers from the pilot.

Done when a coach has kept recording without prompting for six weeks, and at least one player has paid for something.