Agent as Webmaster, in one page
The business. Give small businesses a website they can actually change, by making an AI agent the webmaster. The customer talks; the agent edits; GitHub Pages publishes. You charge once to set it up and a small amount a month to keep it working, and you charge for the changes that take an expert's time.
Why now. Claude and ChatGPT are more than capable of maintaining a small website end to end: writing the pages, editing the content, fixing the layout, pushing the commit. That was not true two years ago. Most small-business websites are still glorified brochures because changing them needed a developer or a template tool that fights you. The agent removes both.
The architecture, in one line. A chat session (Claude or ChatGPT) with access to one public GitHub repository, which deploys to GitHub Pages on every push, with a preview branch for changes the customer wants to see first. That is the whole stack. It is how the author's own sites are built.
What you sell.
| Price (starting hypothesis) | What it is | |
|---|---|---|
| Setup | £300 to £1,200 | A call to agree what they want, their materials, and a live site within days. You charge for the expert's time to set it up and customise it. |
| Maintenance | £50 / £100 / £200 a month | Bronze, silver, gold. You keep the site working, watch it, make the small tweaks, and stop them blowing it up. This is rent that is earned, because you are doing the work. |
| On demand | per change, or per token | Larger changes, new sections, campaigns. Priced by the interaction, not by the month. |
The numbers. The infrastructure costs almost nothing: GitHub Pages is free for public repositories, the agent's tokens for a change are pence, and the operator's own agent seat is a flat monthly fee. The cost is the operator's time, so the business is about how many customers one person can keep happy. Fifty customers at an average of £90 a month is £4,500 of monthly recurring revenue before a single setup fee. The plan shows three scenarios.
Who it is for. Anyone who wants to run a small, focused, profitable service business and is comfortable directing an agent. You do not need to be a developer. You need to be good at understanding what a customer wants and at telling an agent precisely.
Why the plan is public. Because the technology is not the moat, and a plan that only one company can follow is not a plan. Take it.
Reading order
- The idea
- The architecture
- The workflow
- What you sell
- The business model
- Go-to-market
- The first ninety days
- Why invest
- The risks
- Why it is open
Then the mock-ups and the prototypes.